Exploration of IP D igital R econstruction and C ultural D issemination Based on D unhuang C ave 112

Abstract: This study explores digital IP reconstruction and cultural dissemination using the Reverse-Holding Pipa Celestial Musician from Dunhuang Cave 112. It develops a digital IP character system ("Yueyin"), multi-category derivatives, and immersive scenarios to analyze pathways for the modern transformation traditional culture, fering practical models for the living inheritance cultural resources like Dunhuang.

Keywords: Dunhuang Cave 112; Reverse-Holding Pipa; IP Digital Reconstruction; Cultural Inheritance; Derivatives

1. Introduction

The Dunhuang Mogao Caves embody Silk Road cultural exchange. A key challenge is engaging contemporary audiences digitally. The distinctive Reverse-Holding Pipa Celestial Musician (Cave 112) serves as the anchor for exploring pathways from "static conservation" to "dynamic transmission" via digital IP reconstruction and scenario-based dissemination.

2. Cultural Value

Historical Origins: Middle Tang mural visualizing Pure Land Buddhism. The musician epitomizes Tang artistry and Silk Road cultural fusion (Han, Western Regions, Buddhist).

Aesthetic Value: Dynamic posture defying convention. Color scheme (gold/ azurite, cinnabar/ochre), though faded, reveals Tang magnificence, providing trans-temporal inspiration.

3. IP Digital Reconstruction

Character System:

Core "Yueyin":  Based on musician. Skill: "Reverse-Holding Pipa". Height: 162cm. Identity: "Virtual Docent". Visuals: Round face, twin-tails, "Pipa-Behind-Back" silhouette. Fluorescent attire.

Supporting Characters:  Matrix (e.g., "Lüxin"-Clappers, "Qingyin"- Flute) reflecting Tang ensemble logic.

Creation Process:

Mural to Sketch:  Simplified line drawings extracted core dynamics/ costume elements.

Sketch to 2D:  Colors within Dunhuang palette, enhanced with fluorescents/gradients. Defined proportions/details.

2D to 3D (C4D): Modeled authentic textures. Scene referenced murals, using lighting to simulate cave ambiance.

4. IP Derivative Development

Visual Communication:

Posters: "Image + poetic text + elements" (e.g., "Lüxin" text). Layered/ gradient design. Color psychology.

Tourism Illustrations: Linked characters to locations (e.g., Yueyin-White Horse Pagoda), creating immersive narratives.

Consumer Products:

Cultural Goods: Bookmarks (lacquer), Pendants (acrylic). "Symbol + function + craft".

Scene Items: Festival tickets ("credentials"), backpacks (character/colors), badges/puzzles (interaction). Installations (e.g., "Apsara Array" standee).

5. Multi-Scenario: Music Festival

Created "Dunhuang Music and Dance" festival: "Culture + trend music + digital tech". Featured "Grotto-Style Stage" (projection mapping, digital performances). Gamified interactions (Check-ins, Pose Imitation). Promotion targeted Gen Z ("Breaking Boundaries").

6. Effectiveness & Reflection

Effectiveness:  Expanded reach to digital users, consumers, tourists. Social media circulation >1M+ . Sustained product/festival growth validated acceptance.

Reflection:

Accuracy: Expert review essential.

Appropriateness: Innovations must strengthen cultural value.

Depth: Expand to broader systems (Music/Dance, Silk Road).

7. Conclusion

The practice constructed an ecosystem for transformation: value digital IP $$ derivatives $$ scenarios. Achieved shift: static $$ dynamic, niche $$ mass. Future requires deeper integration tech/culture, mass/ specialized, and commercial/cultural balance.